Chief
A rebrand for an exclusive membership network for women executives, Chief, that aims to empower women who have widened all brackets and have become the most powerful women in leadership positions. A bold design approach helps magnify the strength of these women by using energetic forms and provocative statements.
Visual Identity System, Brand Strategy, Brand Collaterals
Project Advisor: Jennifer Cole Phillips
Maryland Institute College of Art
May 2022
The identity system spans across various applications from stationery and hoardings to social media and web design that highlights powerful statements like facts and inspirational quotes with accents from a vivid color palette.
