Shrikhandd

An identity design project for a luxury Indian sweet—or mithai—brand, Shrikhandd, that aims to transport customers to a place where mithai was the center of every happy childhood memory. Making its mark in the luxury sweet arena, Shrikhandd puts tradition and modern-day minimalism at its heart.

Visual Identity System, Brand Collaterals, Packaging Design, Illustrations, Brand Strategy

Design Agency: Studio Click India

June 2021